The rapidly increasing businesses have led to an accelerated growth in Ecommerce websites. Online transactions have become even more preferable considering the current pandemic situation. From professional logo designing to website usability, from 360-degree photos for product previews to animation and videos; ecommerce websites by the day, are becoming more diverse, while catering to their clients. However, despite following the latest trends, applying great marketing strategies, relying on both online and offline advertising, there is something lacking, something that shows all these things do not guarantee a great volume of online traffic.
Here is how you can tweak and fix slight details of your website and attract a vigorous online traffic:
Use the ‘Less is more’ maxim. The simpler your website is the better, the easier it is to navigate, the more it can cater to the customer’s interests and in turn extract positive customer responses. The buyer should be able to get what they want faster, without running into too many details. Your website should not only cater to a certain audience, it should have features that would allow a wider customer reach, for example, the option allowing users to switch between different languages/regions might come in handy in attracting clients from various regions.
Wishlists, Promo codes and What-not!
To ensure a satisfactory response from online buyers, the usability of the website should be accompanied further by special features that would your website preferable amongst other alternatives. You can add a ‘Wishlist’ option, what better way to keep a client hooked to your website by encouraging them to bookmark their favorite items for a later purchase. However, you must be mindful that the wishlists should be well-organized and categorize certain options like older to newer bookmarked items, in listed or gridded formats etc.
Options like dynamic search bars and advance filtering show how the website promotes convenience of their clients. The application of filters like the type, price, size, color, etc. of the product will ensure your buyers to prefer your website over others.
Moreover, introducing special promo codes along with these little tweaks would motivate buyers to buy and search your website more, in this way you’ll be able to attract a robust online audience. You can also arouse customer interest by enlisting similar items, under taglines like ‘you might like this’ or ‘try this!’.
Advance Payment Options
The more advancement in ecommerce, the newer the payment gateways tend to be. To optimize online traffic, you must ensure, that the options for online payment are present in your website. Make sure, the checkout processes are smoother and reliable enough for the customer to come back to your website for more shopping.
However, including the advance payment options doesn’t mean you can cut out the option for COD payments. It is important to remember not all people are tech-savvy nor all customers are comfortable with online payment.
Smartphone and tablet Optimization
One thing is for sure, that even if it evolve in different ways, Mobile Ecommerce is here to stay for good. The trajectory of online purchasing and transaction is way wider in mobile phones than in other devices. According to the inspection of the eMarketer; in 2021, mobile ecommerce sales will surge up to more than 54 percent of all ecommerce sales. To keep up with the fast-paced world of online business it is crucial that you optimize your website for smartphone and tablets. Creating a mobile-friendly user experience will guarantee a steady improvement in sales and as well as in your rankings amongst other rivals.
Other than highly functioning search bars and advance filtering options, you can use hyperlinks to inform about product details. For example, a customer needs to buy a certain brand of mobile phones, you can add hyperlinks to inform the buyer about specific details of their product of their interest.
You can even go for ‘find in-store’ options for buyers who do not want to wait for the shipment of an item, and would rather complete their purchase in person.
It is almost impossible to provide all information on your website and at the same time resolve issues faced by each and every customer. A well-organized FAQ section does the trick. Not only can you generalize under a banner of self-help, various problems that a customer may encounter, for instance regarding online payments, product reliability, customer accounts, product return policies etc., rather you can cater to multiple customer needs and requirements at the same time.
In addition to this, ensure that the website vividly displays your helpline phone number,a nd email addresses for customers who prefer to talk in-person or via emails.
You can also add a chat-box for instant questions to let your customers know how you take their queries seriously. Make sure, the chat-box is well managed and queries are answered promptly and professionally. Inaccessibility is a great flaw which tends to divert your consumers towards your rivals who may offer better accessibility.
Product reviews are a great way to receive customer feedback. Not only it allows to improve your weak points, it also leads you to improvisation. You can encourage product reviews by asking your customers to give one in exchange for an incentive like a special promo code or coupon. This will definitely boost up your sales and ranking. Often star-based reviews are used, you can ask customers to rate and comment your product on the website portals, or send a video etc.
However, when it comes to product reviews, various websites tend to filter out the negative ones. That is one of the most common blunders committed. Negative reviews do not lower your sales, rather than a sale killer, they are actually sale boosters. Here’s how: when a user gives a mixed or negative feedback, it is assumed by potential customers as ‘real’. A product showing positive reviews only will lead the buyers to believe that they may be fake or paid. Consequently it will lead to decline in customer sales and in the ranking of your website.
All in all, starting an ecommerce website is only a beginner’s step into the world of ecommerce, stepping in business is one thing making it a success is another. To escalate your sale growth and ranking it takes more than just managing a website, you need to do so effectively. While one should work on their brand logo designing, creating a neat website would be appealing to the audiences, but what can take them by storm are above mentioned fine tweaks and fixes. Staying updated with the customer needs and requirements and prioritizing them, analyzing your shortcomings and improvising them effectively and accordingly will guarantee maximum optimization of online traffic, and a boost in your rankings amongst your competitors.