Brian Reed, the podcaster of the groundbreaking podcast S-Town, quite famously quoted: “Everything is designed. Few things are designed well”. For every business, be it that of a start-up, a large corporate, or a family business handed down to generations, what makes them stay for good other than their product or service is their logo.
For start-ups most particularly, nobody knows you are in town. Why would people get attracted to your product or service when they have little to no idea about the nature of your business? Here Logo designing comes into play. For you to effectively create a buzz and grab attention, you need to leave an impression that would be embedded in the consumer’s mind for times to come. However, some people believe that just contacting a logo designing company would allow them to catapult into the corporate realm. My friend, that is not true. It is your business, so you will be the think-tank behind the ideas. The designer can help you sort things out further, but it will be you who will carefully strategize how to go for your brand logo design.
We are here to help you with that by guiding you to the dos and don’ts of designing a brand logo, so buckle up!
Defining your Brand Identity and Goals
Although logos are crucial in elevating your business, you need to design a business model first thing. Your business model should make it clear what you intend to launch and promote, and why did you choose that specific product or service. Your logo must highlight your vision, what you want to accomplish. Now that you have planned a successful business model, the next step is how you will attract the targeted audience. Here your logo will come into play.
Novel and Distinctive
Suppose you are opening a fast-food joint or an eatery in an area. However, you know that location is famous for its restaurants. Some may even have multiple items on their menus or they may be serving what you intend to do so. What will you do to hold your ground?
For your start-up to make its mark right from the get-go, your logo should be novel from the others. Being distinctive is no easy feat, but it is achievable. Your logo should define the uniqueness of your product. It should bring into the limelight your business personality.
Be on the Lookout for Inspiration
Ever wondered why different companies are ruling the corporate world? They are on the top, because they know their branding techniques well, starting with their product and a logo. They need to figure out what kind of logo would go well with their product or services. They were start-ups once too, but they were constantly on the lookout for inspiration and innovation. You too can follow their example, by trying to find inspiration from your surroundings and improvising your initial ideas.
Considering the Competition
When you are on the lookout for inspiration, there is nothing wrong with a little borrowing. What better way to study public behavior than to peek into the strategies of your rivals? Check out the trends your competitors are following. This will help you analyze what the public wants. When you have figured that out, the rest becomes a piece of cake.
Selecting Color Schemes
After you have set out a map for your start-up, you need to consider the color schemes. You’ve got the inspiration, the vision, next you need something eye-catchy. Ever wondered why yellow with a tinge of red is used in the fast-joint logos? Or why rustic undertones are used in clothing brands? Well, that is because colors extract certain responses from the targeted audiences. For example, when you think of yellow M-shaped fries, did you thought of McDonald’s, but why? This is so, because red stimulates hunger and excitement, while yellow shows quirkiness and friendliness. When you think of McDonald you automatically feel hungry. Hence, this is why you need to learn how effective coloring techniques can stimulate the sensory responses of the audience.
Typographies to go!
After the color schemes, you need to work on the typography. What are some of the fonts that could go well with your product? Which font goes well with the color choice? You need to understand if your brand has a mature air about it or a quirky fun-loving one. Nonetheless, sometimes picking a font that complements and completes your logo might be a little tricky. For that, you can seek out your brand logo designer.
Get in touch with a Logo designer
After getting all your elements on the plate, you can contact your designer. Although your designer will further work things out for you. However, it would be quite helpful if you could provide them with the necessary details. Good feedback is what gives designers a clear understanding of what you are expecting from them.
The KISS Principle
Lindon Leader the man behind classic brands like Avery and FedEx said “I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
You need to use the KISS Principle, your designer can help you out with this one. Keeping things simple and minimalistic does not mean you can compromise on creativity or elegance. If the logo is scaled up to larger proportions on a billboard or a smaller surface, it should be clearly visible and proportioned. The ‘Less is More’ adage will ensure such adaptability and scalability of your logo.
Ages to come
For your logo to stand timeless and memorable, it is crucial that you ditch clichés
Keeping things in Balance
The quality of an effective logo is that it strikes a chord when someone views it. A perfect logo is a balanced one. It is proportionate in size, is harmonious, and has the ability to create a great visual impact on the audience. A balanced logo design portrays a powerful brand image while keeping things simple.
To sum it all up, working on your logo is equally important to emerge as a new start-up. Your logo is your identity. The product or service will only be considered if the logo is attractive enough. Even if your products or services are exceptional, but your logo is ‘meh’, your start-up would become a no-go. An imbalanced logo won’t be able to draw out the curiosity of consumers and investors. Therefore, it would fail to create an effective impact on the audience. To advance in your business, your logo must be timeless and memorable. This is only possible if it is an eye-catcher from the get-go. For that, you need to work on your part of the deal and leave the rest in the hands of a logo design company.