Jotted down your business idea? Great! Now the real work begins. It is high time you focus on branding, or else your start-up will end up before it even begins. Branding is the core of all businesses. Finding the right professional logo designer – Branding. Looking out for targeted consumers – Branding! Reaching out to social media platforms for advertising – that’s branding for you! Every the head of a start-up to its toes, everything is connected to branding.
A lot of start-up entrepreneurs have little knowledge about the importance of basic branding principles. But to stay in business, you need to learn about the three B Rule: Branding, Brand Without Brand Identity. All of them are inter-connected, like a big jigsaw puzzle. Without one, everything will crumble. Still confused? Well, don’t be, because we are here to help!
The three B Rule and your Start-up
As you just learned, the three B Rule comprises Branding, Brand, and Brand Identity. Your brand is how the world perceives your company. Branding is when you shape your brand, in other words, your business, as something new and distinct in the global or local market. Your brand identity is a combination of all the elements your company creates and promotes. You need to broadcast your brand image and message to the targeted consumers and investors. For that, you use logos, websites, business cards, and the sort. You need all three B’s to succeed in the corporate world. Here’s how:
Define Who You Are
First things first, you need to be clear on who you are and what you intend to promote. If you don’t know the basic question, your branding will be all over the place. If you have multiple tricks up your sleeve but haven’t sorted things out, you will get a series of hotchpotches. It is crucial to be clear on what you want to do. Once you know that, you will eventually understand and master the art of execution.
Figure out Your Targeted Audience
After defining your brand, the next step is the need to establish yourself as a subject matter expert having the content of interest for the targeted customers. When you launch your business in the market, you won’t be the only one doing so. A lot of your business rivals might even have similar products or services as your brand. Don’t let that demotivate you. Studying your competitors is one way of finding what draws out the public interest. The more you know the likes and dislikes of your targeted audience, the better your sales charts would get. The better your sales are, the more your ranking increases. Eventually prioritizing customer interests will mark your brand as more preferable as compared to others.
What’s your Brand Secret Ingredient?
Every recipe has a secret ingredient, some special; sauce, some spice anything that would make it unique amongst others. Similarly, your brand should establish itself with a point of difference. Ever heard the saying “Differentiate or Die”? Well, you should make this your ultimate mantra. You need to figure out what makes your brand different. Moreover, you need to highlight that factor. You should know your niche well, if you do, you will come to understand the distinctive features your brand should have. If you don’t learn the basics of differentiation, you will be out before you even get started. The corporate world is a tough one. To pave your way you will need to add some innovation to your ideas.
Focusing on the Visuals
After you are done with defining your mission and creating a different identity in the market. The next level is perking things up a bit. So much so, that your customers would not only remember your product or service but become loyal to your brand. Whatever is visually appealing, it easily appeals to the mind. This would be possible with a creative brand logo. From your design to the color schemes, from the illustration to the typography, every single thing counts!
Furthermore, you also need to have a consistent website, which applies the latest trends while keeping things simple and minimalistic. Too many complexities would minimize the user interface. Making sure your website is not only informative but user-friendly, would optimize your targeted audience to the maximum level.
While a website can broadcast your message to the audience visually. You need to remember a tip most entrepreneurs ignore – the power of the reading audience. Yes! There is a massive audience that relies on reading blog posts and user-generated reviews. You need to cater for this type as well. The more well-explained your blog posts are, the better you will be able to inform your customers. This in return will extract desirable responses from a wider audience.
Keep in check with Brand Audits
Successful businesses keep a regular check of their brand audits. This allows them to analyze their strengths and improvise and improve their shortcomings. Once your business is up and going, you need to make sure to keep a check on your audits. Not only it will help you keep a track of how the world perceives your company. Rather, it will also show consistent your company remains every year.
Create a Strong Social Media Presence
Other than your website and blogs, you should also consider the importance of an active social media presence. Social media sites are basically a gateway to one of the most fast-paced advertising and marketing strategies. The stronger your presence is felt in these platforms, the greater number of customers you will garner. You can inform your audience of the newly launched products and services or the ones about to be launched in the market. In lieu of reaching out to advertising agencies, you can also keep a steady rate of consumers for yourself.
To conclude, you need to focus on all of these factors to kick start your business. You don’t need to spend a lot to effectively brand your business. if you can clearly define your niche and be on the lookout for targeted consumers. You can maintain a strong position on social media platforms or even use blogs to attract customers. You can hire a designer for a more professional logo designing company. From a logo to a website, from the raw material to the end product. Everything is achievable with the three B Rule. The greater the branding skills the better you can level up your game. All you need is a pinch of creativity, motivation and to spice things up some hard work, and voila! Your start-up would sail smoothly.